Est. 2003 · New York

Gluten-free.
Vegan.
Obsessive.

Who

Wassem Moarsi, baker behind Sensible Edible Bakery — NYC's largest vegan and gluten-free bakery.

What

Twenty-plus years of professional baking. Real ratios, real science, no influencer fluff.

Why

Because allergen-free shouldn't mean flavor-free. And because most of the advice online is wrong.

Wassem Moarsi holding a fresh-baked brownie at Sensible Edible Bakery
Reels

The techniques that matter.

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One email. Real techniques.

Free recipes, ratios, and the stuff that actually works — straight from a 20-year bakery kitchen. No fluff, no upsell.

Media kit.

XX K
Instagram
20+
Years Baking
#1
GF/V in NYC
100%
Allergen-Focused

Wassem Moarsi is a professional gluten-free and vegan baker based in Long Island City, New York. He's the owner and operator of Sensible Edible Bakery — the largest gluten-free and vegan bakery in NYC — and has spent over two decades refining commercial-grade allergen-free baking.

Available for brand partnerships, editorial features, speaking engagements, recipe development, and consulting. Full media kit with high-res photos, audience demographics, and past collaborations available on request.

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Contact

Let's work.

Sponsorships & Press wassem@sensibleedibles.com
Bakery Orders info@sensibleedibles.com
Instagram @wassembakes